Websites for Business owners – the 3 cornerstones of a great website
Yep in other words were talking about the 3 main cornerstones of a website development or “web dev” in the developer’s speak. However, since were more interested in translating complicated
technical babble into something that small business owners want and understand we will dispense with the technical jargon as much as is possible, while getting down to what really matters and answering the most prevalent question that business owners often have.
That is –What are you getting for your hard earned money that is going to translate into increased viewers to your Digital Presence Footprint (websites and social media channels)?
Before delving into the heart of the subject matter, it’s important to remember that in this saturated business segment of website development where literally anyone can build a website (and some very cool-looking ones at that) many webdevs don’t take into account the business owners unique business problems nor are they equipped to create actionable solutions, that really benefit the business’s ability to fill the sales funnels from all the relevant solution areas.
This would include the ability to attract new clients from all angles while simultaneously maintaining and increasing visibility to your current client base, who are often responsible for a lot of return business. In today’s socially active world, that’s a lot of networking and word of mouth advertising “testimonials” that you now have the ability to turn into “Raving Fans” . Where talking again about filling that sales funnel, the proverbial “Return on Investment” (ROI) that you often hear about but may not know the answer to how?
The Answer to how? We teach you to trust in yourself and your instincts.
How do we do that? Well first off, we are business owners too. Besides the fact that our collective background includes years of experience in project management and troubleshooting difficult technical, marketing and financial problems for business owners – to derive solutions that save them money. We work with you as part of your team and not just someone building a website for you. When you win, we win. Where in for the long haul and we will nurture and educate you and your team. We know business owners are smart and would rather concentrate their energy and focus on what they do best.
At SMBsocial we are very specific in using a base (cornerstone) set of tools in our website development process. These 3 cornerstones provide a dramatic and synergistic impact to your entire website & infrastructure providing a capacity that improves upon the factors of success with your total online presence. By our choosing to utilize these three cornerstones, you are assured your website is getting built from the ground up with proven models that work together to enhance your business website and your overall bottom line.
t out with our platform of choice to build on: WordPress – the fastest growing Content Managed Software available today with over 59% of the (CMS) market share That means over 26% of websites in the World (that’s globally) are run on WordPress. In 2016 that’s over 60 Million websites World Wide.In the analogy (idiom/old saying) of “Don’t put the Cart before the Horse” in the case of webdesign, we could make the case for throwing this out the window as a popular educational consultant stated, “Always Put the Cart before the Horse” because, that decision making process is counter intuitive –
Next is what we’re going to run our website on – the core support mechanism to ensure our website is stable, our data is secure, our sites load fast and are powered to handle whatever we throw their way. Additionally, a key component today of a websites reach is its SEO rankings (Search Engine Optimization). Now more than ever site speed is essential to conversion rates and SEO rankings; every second of additional load time on a website will inevitably turn into lost revenue. Simply put: slow sites stink, and they’re bad for business that’s why our customer’s websites are Powered by WP engine.
Now we arrive at the visual component of your website, that’s your web site theme. Just like the frame of a house or the body of a car, what you choose here says volumes about how your website is going to perform in all manner of business situations. As the underlying structure is so important we build all of our websites from the Genesis Framework. – Just a few reasons why we highly recommend Genesis – : Search Engine Optimized, Responsive HTML 5 Design (latest technology and standards), State-of–the-Art Air-Tight Security-Built-in, Highly Customizable & Fast, Backed by Industry Professionals.We’ve all seen the studies about how a one-second delay in page load time can hurt your conversion rate, page views, and customer satisfaction. They’re sobering statistics and proof that on the web seconds really do count. Additionally, we do realize that our brand of exceptional solutions/services are not for everyone. If you’re of the mindset that you want to save money up front by going with a cheap hosting service or purchasing what appears to be an inexpensive website theme from a theme store because, you can do it yourself or it’s just the cheapest way for you, that’s great if that works you.
The down side to that mindset is in overlooking the tertiary effects or longer-term issues that often arise and can cost you way more money to fix, than what you initially saved at the onset of your project. Those issues are so numerous that I think I will save those for a follow-on article.
Think were kidding about the impact site speed has on your site – want to see how your current website compares?
TRY WP ENGINE’S WORDPRESS SPEED TEST NOW
Tom Townsend
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- The 3 cornerstones of great website development - March 14, 2016
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