Websites for Business owners – the 3 cornerstones of a great website
Yep in other words were talking about the 3 main cornerstones of a website development or “web dev” in the developer’s speak. However, since were more interested in translating complicated
technical babble into something that small business owners want and understand we will dispense with the technical jargon as much as is possible, while getting down to what really matters and answering the most prevalent question that business owners often have.
That is –What are you getting for your hard earned money that is going to translate into increased viewers to your Digital Presence Footprint (websites and social media channels)?
Before delving into the heart of the subject matter, it’s important to remember that in this saturated business segment of website development where literally anyone can build a website (and some very cool-looking ones at that) many webdevs don’t take into account the business owners unique business problems nor are they equipped to create actionable solutions, that really benefit the business’s ability to fill the sales funnels from all the relevant solution areas.
This would include the ability to attract new clients from all angles while simultaneously maintaining and increasing visibility to your current client base, who are often responsible for a lot of return business. In today’s socially active world, that’s a lot of networking and word of mouth advertising “testimonials” that you now have the ability to turn into “Raving Fans” . Where talking again about filling that sales funnel, the proverbial “Return on Investment” (ROI) that you often hear about but may not know the answer to how?
The Answer to how? We teach you to trust in yourself and your instincts.
How do we do that? Well first off, we are business owners too. Besides the fact that our collective background includes years of experience in project management and troubleshooting difficult technical, marketing and financial problems for business owners – to derive solutions that save them money. We work with you as part of your team and not just someone building a website for you. When you win, we win. Where in for the long haul and we will nurture and educate you and your team. We know business owners are smart and would rather concentrate their energy and focus on what they do best.
At SMBsocial we are very specific in using a base (cornerstone) set of tools in our website development process. These 3 cornerstones provide a dramatic and synergistic impact to your entire website & infrastructure providing a capacity that improves upon the factors of success with your total online presence. By our choosing to utilize these three cornerstones, you are assured your website is getting built from the ground up with proven models that work together to enhance your business website and your overall bottom line.
In the analogy (idiom/old saying) of “Don’t put the Cart before the Horse” in the case of webdesign, we could make the case for throwing this out the window as a popular educational consultant stated, “Always Put the Cart before the Horse” because, that decision making process is counter intuitive –
We’ve all seen the studies about how a one-second delay in page load time can hurt your conversion rate, page views, and customer satisfaction. They’re sobering statistics and proof that on the web seconds really do count. Additionally, we do realize that our brand of exceptional solutions/services are not for everyone. If you’re of the mindset that you want to save money up front by going with a cheap hosting service or purchasing what appears to be an inexpensive website theme from a theme store because, you can do it yourself or it’s just the cheapest way for you, that’s great if that works you.
The down side to that mindset is in overlooking the tertiary effects or longer-term issues that often arise and can cost you way more money to fix, than what you initially saved at the onset of your project. Those issues are so numerous that I think I will save those for a follow-on article.
Think were kidding about the impact site speed has on your site – want to see how your current website compares?