How to Invite Friends to Like your Facebook Business Page – 2015 Edition:
If your like many small business owners that we work with, you probably set up a personal Facebook page long before you set up your business page? In that case you most likely have lot’s of friends that you now want to invite to LIKE your NEW Facebook business page, but there doesn’t seem to be a quick way to accomplish this ? You’ve done the “Google Search” and even the searched through the dreaded Facebook “NO HELP” pages, hmmm ? We feel for ya, as we did the same thing. After having several clients ask us how they could direct, or more appropriately “share” their custom branded pages that SMBsocial had just completed for them…we decided it was time to create a helpful “how-to” video snippet (under 2.5 minutes) and get your friends liking that new business page for you.
The information on Facebook Help Pages and 99% of the links you pull up via Google Search – have outdated and just PLAIN Wrong information. NOW you have our video as a reference for “How To invite friends to Like your Business Page – 2015”
Back in February, Google announced they were making another algorithm change. This time they telegraphed it to the extreme and told EVERYONE across the Globe that effective April 21st 2015 , your website had (for the) better, become mobile-friendly if it wasn’t already. That friendliness was soon to become a major ranking factor for your website.
If you have been on the internet or even watched the news this last month of April you might have observed quite a few articles, discussing the merits and of course the sheer horror about to enfold those that did not adhere to this new standard. It was also dubbed the “MOBILEGEDDON”. A lot of the hype surrounding this was in many ways reminiscence of the Y2K hysteria in 1999.
Whats this all about and how does it affect the Small Business Owner ? Lets continue with a basic primer on Google Search.
So what is Googles SECRET algorithm ? It’s all about indexing (being indexed in Google means that Google has discovered your webpage) After indexing your website, Google can show your website in the search results. Google has a specific algorithm that decides which pages are shown in which order. How this algorithm works is a closely held secret. Nobody knows exactly which factors decide the ordering of the search results. These, factors and their importance change often as Google continuously adjust the formula. Testing and experimenting provide a relatively good feel for the important factors and the changes in these factors, something a knowledgable SEO study can determine.
Googles Search Engine Results Page (SERPS)
Google’s result page shows several links to sites which fit your keyword best. These are referred to as organic search results. If you click to the second page, more results are shown. At the top of a search page you will usually find listings with small yellow box with the word “AD”. These are most often, ‘paid’ links. These links are ads; people have paid Google to put these links at the top of the site when people search for a specific term. Prices for these ads vary greatly, depending on the competitiveness of the search term. Similar ads could appear on the right of Google’s search result pages as well. Take particular notice to the term “mobile-friendly” circled in the screen shots below. This is now being used by Google as a component of the organic search placement.
Search Metrics – the guys who are the global leader in SEO marketing and analytics, have done a fairly deep dive into the relevant impact that Google’s latest change has posed to major business interests just within the first 2 weeks of this change. In their analysis they compare a couple of high-profile companies ….and the developments are interesting. I encourage you to read the article.
What this all boils down to is rather stark consequences for the business owners that have not updated their web sites. It’s now imperative that small business, moreover local business make themselves ready to handle the mobile world we now live in.
Mobile engagement for local business: If the change by Google wasn’t enough to convince you of the need to “SPEND” some money on revamping your website to handle “Mobile” engagement. Then perhaps you should take a few minutes and watch this informative video about “micro-moments”. Why ? This is a game changing shift in the way our World, and yes specifically LOCAL business should look at how a vast majority of the paying public now seeks out your services.
Life is lived in moments. And today, so many of these moments are mobile – whether we’re enjoying a new playlist, sharing a vacation photo with family, or checking in on what our friends are up to. But there are other types of moments: the I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy moments. When we act on a specific intent and expect an immediate answer. They happen all the time and all along the consumer decision journey. And these moments are becoming the new battleground for brands – where hearts, minds and dollars are won. These are “Micro-Moments” a NEW key phrase coined by Google.
Working in a small town – “New Port Richey, Florida”, I can see the frustration on local business owners that can’t comprehend why their business has dropped off significantly over the last year alone, and how social media and smart phones “mobile” have changed forever how they must interact with their customers. They are the ones that “don’t get it. Some may have websites they set up some time ago and have never realized a return on that investment (ROI) . Then social media came along and a few even put up Facebook pages but they don’t really know the difference between a Facebook profile and a Business page and now, that’s not working.
They don’t want to spend any money to “fix” what’s not working, so they continue on as their business fades into obscurity. Meanwhile the town leaders who with a few rare exceptions are just as clueless as to how to help their business. Even the City can’t quite get it right on social media marketing integration, in the equation of communicating with the populace. Many projects around the City would gain far better support and participation if they spent some time working this into their dialog. Instead they charge off, in not so dissimilar fashion to “Don Quixote”, whose idealism and nobility are viewed by the modern world as insane, and are defeated and rendered useless by common reality. Today’s 2015 and beyond reality is the competing for attention of a younger populace. It’s they who will be the ones that will help revitalize our challenged downtown areas of rural Amercia.
“If You Aren’t Competing for Attention Where It’s Focused, You are not Competing to Win
Here’s the thing, in these micro-moments you are present or hidden, engaging or disingenuous, helpful or inconvenient. Customers expect answers and direction their way, in th”micro-moments right time, on the device and in the channel they are using.
It’s like that old saying, “if a tree falls in the woods and no one is there to hear it, did it make a sound?” The same can apply to micro-moments. If a micro-moment happens and you’re not there to engage a consumer, then that consumer can only act on what they know”. (Bryan Solis -principal analyst at Altimeter Group.)
However, it’s not all doom and gloom. There are a few who do GET IT. All one has to do is Google “Lawyers” and you will see they are using the current “medium” to converse with their current and potential new customers. Most realize the importance of Google Plus and reviews that help push their sites to the top of the organic searches. From a quick cursory review I see that many also understand the new mobile paradigm and are set to take advantage of the “micro-moments”, with “Mobile Ready” showing up the search engines on smart-phones and other mobile devices.
Since I am also a local business owner and do understand the “cost” factor, there is an alternate approach to getting your site to comply with “Googles Mobile standards ”
If your site happens to be one that’s run on WordPress, you’re in luck. You may not require a website overhaul or at least you can put it off for a while, to fully research your options and make sure your integrated with social media marking and SEO standards, as your specific business may require. So what can you do ? You can install a plugin that will allow your site to display a mobile friendly version for smart phones and tablet users. What’s that gonna cost you ? Nothing but your time, if you use the free version. However, I am going to suggest that you purchase the Pro version because of the features that allow for custom landing pages and “Web-App” features that you don’t get with the free version.
WPtouch is a mobile plugin for WordPress that automatically enables a simple and elegant mobile theme for mobile visitors of your WordPress website. The theme also includes the ability for visitors to switch between the theme on your mobile WordPress website and your website’s regular theme.
Go Pro for support and enhanced themes & features: WPtouch Pro includes a variety of enhanced themes for blogs, businesses, and sites with e-commerce, retailers; extensions that add rich advertising options, advanced web font controls, caching, and more; and of course support.
Of course if you need more than this or just want a consult on whats best for your unique business, contact us or inquire about a custom project. Were always here to help out the community if you just have a question or want to know more about how to integrate inbound marketing int your process to help increase leads to your sales funnel.
UPDATE: We have had a tremendous outpouring of support for our Spring Sales Event – and have a few slots left open.
THIS SALE EVENT IS CLOSED for 2015 – Check back NEXT YEAR for our ANNUAL SALE EVENT Contact Usdirectly for your project particulars – or check an Option for our NORMAL Pricing…
You won’t find a Webdesign company anywhere in the Tampa Bay Area that can provide the Professionalism and level of Expertise that SMBsocial can bring to bear on creating your business website and branding for internet marketing that will not only get your business noticed, but will get you LEADS to fill your Sales Funnel and ultimately close MORE – SALES .
SMBsocial is one of the few that has actual Social Media Marketing experience combined with multiple YEARs of IT and Project Management successes to bring your project together ON-Time and On-Budget.
Our pricing goes back to NORMAL on midnight March 31st 2015. This is a TREMENDOUS opportunity for your Business to build a network relationship with one of Tampa’s Premiere Digital Internet Marketing Agencies at a cost you wont find anywhere else for the services being offered. If you have not reviewed the Pricing, I would encourage you to take a look at the, Spring Sale 2015 information.
We have decided to keep this SALE open for a few more days until Midnight 31 March – then it’s GONE until NEXT year.
SMBsocial is CELEBRATING St. Patrick’s Day in a very BIG WAY and YOU’RE INVITED.
THIS SALE EVENT IS CLOSED for 2015 – Check back NEXT YEAR for our ANNUAL SALE EVENT Contact Us directly for your project particulars – or check an Option for our NORMAL Pricing…
Last year for Spring Break we were in the Mardi Gras Capital, – yep New Orleans, Louisiana. We were enthralled with not only the atmosphere, but the hospitality and spirit of the local communities coming together to offer discounts for all manner of services. When combined with the many talented artists of all kinds…this just added to the enjoyment of our visit there.
As a small business owner myself, I realized that spring time is a great time to network and renew the spirit too… So, we would like to share that spirit of New Orleans right here in Florida and this would be a great time to give business owners a break of their own.
In Honor of St. Patrick’s Day (March 17th)we are kicking off a St. Patty’s day SPRING SALE 2015 – EVENT that’s sure to leave your Business associates Green with Envy. Or just call it the Luck ‘O the Irish … Why ? Because this SALE is for a LIMITED TIME and LIMITED Amount! We have discounted our pricing for this OFFER close to 50% OFF our normal agency pricing. The beautiful part is you don’t have to pay in full now. We only require a 30% Deposit…..so take advantage of this March Madness Spring Sale and Book your Slot now before they are all GONE like the Rainbow…..
Starting today March 10th at 12 Noon EST and running right through the venerable St. Patrick’s Day, for 17 (Seventeen Days) you can sign up for one of our Specials and SAVE for your own Mardi Gras during our St. Patrick’s – Spring Sale 2015. Checkout what we have to offer with one of our (3) Options Service packages (below).
A (4) Page Responsive (Mobile Ready) WordPress Web Site* (Inclusive of up to 4 Color Customization, including Header and Footer). Example: Home Page, About US, Contact, Blog, Other? Mobile SEO Optimization Plugin and settings. Contact Form settings/configuration Google, Bing and Yahoo Web Services Directory Inclusion
*Does not include URL/Domain Name or Hosting. All content, images for the Pages etc. supplied by business owner. (Your pick of any one of our Genesis WordPress Theme Framework by Studio Press)
Only 17 Slots available — $1000.00 — get this deal before it’s gone!
The Total Package: Combination of Items 1 and 2 above PLUS:
We will add in:
additional Customized LinkedIn Header Image Profile for your Personal LinkedIn profile (this is in addition to the Business Profile)
additional Customized LinkedIn Showcase Page for Business.
This provides a total of (4) LinkedIn Pages. (3) for your Business and (1) for your Personal Profile
Set-up and Configure the Following WordPress plugins.
WordPress SEO, Simple Share Button s (Social Media Sharing), Print Friendly / PDF, Google XML Site maps, TinyMCE Advanced, TinyMCE Spellcheck, Google Analytics, Re-Captcha
Additionally: We will provide (1) Year of Premium Support for the Following WordPress Premium Services / Plugins including set-up and configuration.
Owner’s Manual with WordPress Video User’s Manual / Snippets
Gravity Forms Pro Plugin –( Custom Contact Us Form)
Pippity – Popup
Additional: We will assist with set-up and Basic Configuration of Google Analytics as well as configuration of the associated Google Analytics Tracking Code for your web site.
Additional: (4) Free Email Address with Branded Web Portal utilizing your Supplied Domain Name.
Additional: 1 Year of Web Site Monitoring: including plugin, theme and WordPress Core updates. Providing you with peach of mind that your site is consistently updated with the latest WordPress Version and your Plugins and Themes area also kept up to date.
*Does not include URL/Domain Name or Hosting. All content, images for the Pages etc. supplied by business owner. (Your pick of any one of our Genesis WordPress Theme Framework by Studio Press)
Only 17 Slots available – this ones HOT – Limited Time Offer! — $1700.00 —
Once you click on the BUY NOW button, you will see the Confirmation page. Within 48 hours you will be emailed our comprehensive Service OPTIONS Pack, where you can fill in your design and or branding brief, show us what colors and fonts you like, select one of our Professional Themes / Framework (for websites / we have some examples for you in case you’re not all that visual).
Return the OPTIONS Pack to us and one of our Project Managers will get in touch with you to organize a meeting to discuss your design brief. We will then get to work and have a website and or branding mockup to you within 7 days.
You then have 48 hours to get your changes back to us via email. We will complete changes and develop your site, and present to you for a final check.
You will approve these within 48 hours, then we will transfer your site to your prearranged hosting.
Before I go into the heart of this story, it’s important to make a distinction here. The outline of what I am about to discuss kind of goes against the grain of the web site development community and for good reason, you generally don’t want to talk about technologies and widgets used to get a job done. Most customers generally don’t really care so much about the how and why anyways. They are more concerned about, does it work and what’s it going cost me to set-up, use and maintain…..right?
Many a young developer or technologist has lost a client or two for being over enthusiastic about the technology they use, versus the problem they are attempting to solve.
Let me rephrase this in a non-technical way. Let’s say you’re an art enthusiast and you like a certain style of painting. It catches your eye in the right light, you know you appreciate the subtleties of the brush strokes and the colors used by the painter to convey their artistry. So who cares about the materials they used?
Well actually many do care. You see it’s not just the artistic skills at play here. Good artists know that the raw materials are every bit as important in allowing them to project their visions onto a medium that others can enjoy. So, they take careful attention on the tools they select to create that perfect painting that catches your attention. Everything from the canvas they use, the types of brushes, type and quality of paint used to convey their artistry. It’s all exactingly chosen for its benefits.
As the admirer of the finished artistry what you see amounts to the classic case of, “beauty is in the eye of the beholder”! Now, you decide to commission a painting from this artist you would expect the same type of quality and attention to detail that you had previously observed , would you not?
In that example, wouldn’t it be important for you to know what the components of that art work were? They might be hard to acquire items, or they might require special handling that makes the creation process all that more important!
As I explained in this story about art, there are exceptions that apply with technology tools and methods too.
In this case, I am going to delve into some of the underlying technology we utilize at SMBsocial . If you’re not sure what WordPress is just click on the embedded hyperlink, or check out some of the other details listed below:
A few years ago I started working with a friend in Oregon, on developing his business website. At the time, I had been creating side projects on web development for a couple of years and was fairly adept at setting up a basic site. This was one of my first customers and that lead to an increased network of clients and relationships that improved my skills and ultimately, led to the development path I have been on for the better part of 2014.
Along with the learning curve of WordPress and its myriad plugins, I was tasked with creating a site for an executive recruiter just striking out on his own. This led to my discovery of the Job Manger plugin. It was the only plugin capable of handling the hiring process natively, within a WordPress website.
Over the years I stuck with it, tweaking the code for clients and keeping it working when the original developer moved on to other projects. It has developed a huge user base of just over 117K –that’s ( One Hundred and Seventeen Thousand) downloads and it’s supported in 10 different languages. That was the end of this past Summer 2014. At that point the project was pretty near abandoned and had not been updated since WordPress 2.9 was released (sometime around late 2009 early 2010) about 3 to 4 years in total. It was at this point that I made contact with the original developer and made arrangements to take over the project.
I have worked with recruiters in many capacities for a career span of more than 30 years. I understand their frustrations with current Applicant Tracking Systems (ATS) , as I have used many myself and negotiated with vendors on their service offerings for many hiring managers throughout my career. While many of these systems are a good fit for large companies the offerings today for the Small and Medium Business (SMB) owner (including start-ups), is pretty much cost prohibitive. If you’re lucky to find one that fits your budget you’re still looking at software as a service (SaaS). Quite often meaning, you don’t own the application and taking your data when you leave can prove to be problematic and costly.
This is where Open Source and WordPress excel. Were helping Small Business tackle the hiring process by democratizing the ATS (applicant tracking system) with Job Manager.
I am proud to announce that effective Jan 29th, 2015, Job Manager 7.21 was released. The code was cleaned up to support WordPress 4.1 with a few enhancements including a new site to support the growth and nurturing of the community that uses Job Manger. The overall goal is to make hiring for small business an easier more cost effective process.
If your a small business owner and your website is on a self-hosted WordPress installation and you need to hire for your business. Give Job Manager a try. After all its FREE.
Update: Feb 2. 2015: Since the New Release, the downloads have increased by over 1300 and counting. We have also opened up the Job Manager to additional language support from translations in 10 languages to over 35. Anyone can contribute Translations through our Open Source project on Transifex.
It’s certainly been a busy Holiday Season for many Small Business in and around the Tamp Bay Area and it also seems that it’s been a fruitful one as well. Now were counting down to the final days and hours of the Year and many business are still pulling out all the stops to get in those last sales that are so crucial for their year-end numbers. We know that many Small Business Owners (SMB’s) count on the Holiday Season from Thanks Giving through New Year’s for a bulk of their sales.
Here at SMB we are gearing up for the New Year as were putting finishing touches on our year end projects. Like many, we have relaxed a bit and spent quality time with close friends and family just enjoying the company and the festive season. Food, Music and Merriment! Reminds me a bit of a popular song this last few months….did you happen to notice the notes in the image to this article?
Here’s a hint…It’s all about the Base….No Treble … LOL
Hey we like to have fun too. Now as were thinking about the New Year were just wondering as some are…did you get everything YOU wanted for Christmas? Have you given some thought into what you might have missed out on in the way of Holiday Sales events, that could help your Business in the New Year?
At SMBsocial we know we did. But fear not, we have a few close friends and affiliates that we work closely with to ensure our customers are taken care of. Here are a few Special Offers that are good for a few days more and a couple that are good into the middle of January. Either way I would encourage you take a look …click on the links and check them out as these Special Offers won’t last.
Hosting with WP Engine – These guys are the best hosting providers for your business. NEW or Current web site(s). Right now you can save 50% off the first 3 months, through Jan 1 2015 – this one won’t’ last so don’t wait.
Be sure to use Special Offer Code: HOHOHOSTING at checkout.
Amazon – WordPress 4.1 – Professional WordPress: Design and Development Book
Every chapter in this new edition of the book has been completely updated for WordPress 4.1. The book also features two brand new chapters: WordPress as an Application Framework and Migrating to WordPress.
The highest rated WordPress development and design book on the market is back with an all new third edition.
Professional WordPress is the only WordPress book targeted to developers, with advanced content that exploits the full functionality of the most popular CMS in the world. Fully updated to align with WordPress 4.1, this edition has updated examples with all new screenshots, and full exploration of
This is set to release on Jan 12 2015 at the full price of $50.00
SMB Social Kit – We are also adding to this by creating our own New Year’s Special. Now you can update all your Social Media Profiles to ensure that you’re business shows a Clear and Concise Branding Message across all your social platforms for 2015.
This includes the following Social Media Accounts: Google Plus (G+), LinkedIn, Twitter, Facebook for Business and YouTube for Business – Normally we charge over $1000.00 for this …for this New Year’s special it’s over 50% off …you get (5) Custom Detailed Business Profiles for $500.00 and each with our EXCLUSIVE 1 Year UPDATE Guarantee…. as you know social media sites consistently change and SMBsocial provide update future proofing for all those profiles. If any one of them is updated within the year we will provide a free Profile Update at no additional charge for your business. That’s saving you more time and money, beyond the discount were providing now. Talk about a gift that keeps giving!
If that’s not enough – We are throwing in one more – special for the New Year on our Digital Presence Solutions Package # 1 – (web Site development.)
It’s an un-heard of special price for a complete site with up to (5) custom pages, 5 Premium WordPress Plugins. Add-in our SMB Social Kit, Google Analytics, SEO and Social Media Profile set-up and well, it’s a lot of quality work to help you put your best business foot forward for the New Year.
Our Normal price for a project like this is well over 5K….. We will offer a SIGNIFICANT discount (as much as 50%) to the first TEN (10) SBM’s (Small and Medium Business) that contact us through Jan 15th 2015. We won’t publish the price here, rather we would like to have you contact us and we will call you with the pricing. Just be sure to mention this article – 2014 Holiday Update to obtain your special pricing.
If you’re as surprised as we think you will be, we can then get you on our New Year’s calendar….. Don’t dawdle on this cause we won’t keep these prices for very long…. It’s just our way of saying Thanks to our community and to help SMB’s like you, start the New Year with a success plan for your business.
Now speaking of community, we have more in store for our WordPress Meetup community too.
The Organizers of the Tampa Bay WordPress Meetup have put together a schedule for the New Year with 3 locations for Meetups of varying topics that are sure to help get you up to speed on questions you might have on WordPress. So stay tuned for our New Year’s announcements and updates ….
Be sure to take advantage of the last of the Year Special Offers listed above. Or email a link to this article to a friend, family member or coworker who can take advantage of them…but most of all Enjoy the remainder of your Holiday Season 2014.
There once was butcher who sold wild game. His specialty was fowl. Within his small town he had a large following of customers who had bought his poultry for some time. For several years he had been selling wild ducks like they were going out of style. He knew a lot about ducks. Some might say he had cornered the market on duck. Then one year the tastes for the local populace began to change and he had more customers asking for wild turkeys. He could not get good pricing on turkeys and his margin was much higher on duck, so he knew he had to convince his customer to buy duck. Well as the times changed and new customers began to demand the turkey, he shifted his tactics and started selling even more ducks. How was he able to achieve this ? He did it by stocking ducks that looked like turkey and offering them for much lower price than anyone who sold turkeys could get them for.
He never told his customers that what they were buying was actually called a Muskogee duck. It looked similar to a turkey and those that had never had turkey could not really tell the difference. Now to tell the truth, many who had requested turkey or talked about turkey had more concerns about their health. They had learned that duck was purported to be much higher in fat than turkey and the turkey was easier to digest and was actually easier to cook. Well, they never asked the butcher about what he was selling them and the butcher never volunteered that what he was selling them was in fact, not turkey!
So, where does this come into play with my earlier post, Part 1: “Is your pricing scaring away your business” ? In this case both the customer and the butcher were guilty of not checking out other competitors in the area. The customer didn’t get what they thought they bought and the butcher wasn’t exactly dishonest, as he sold the customer what they thought they wanted at a price the customer wanted to pay. Sound familiar ?
Now lets update this to present day scenario and take on a different subject matter. Oh…I don’t know lets say web sites, since we happen to know quite a bit about this market segment and our customers are not unlike the customers looking for a better tasting and healthier alternative to duck . We might even be considered a competitor to the butcher ?
So whats the difference you might ask? If we were selling turkeys, our pricing would be set based upon supply and demand and what expertise we could provide to our customers to ensure they not only got what they paid for but had a great experience so that they would come back again. It all comes down to the quality and effectiveness of what is being offered and informing the customer why the product or service is priced in the manner it is.
You as the customer or Small Business Owner like any business, have to continually be on the look out for a competitive advantage. This means conducting frequent research on your competitors utilizing the tools available to you. Today that is the internet and local search engines like Google, Bing and Yahoo. But why do this ? Simple, because in today’s digitally connected world your customer are looking there for YOUR business too. If your competitor is listing his/her business and your not….your giving away business and you bet it’s affecting your bottom line.
When it comes to designing a digital presence for your business it’s NOT just about the web site and design. It’s much more. It’s about helping to establish your business first and foremost in the local search directories so that customers looking for your services can find you. That means on any device: PC, MAC, Mobile Phone and tablets (of any type). It’s also much more than just stuffing keywords in the back-end of a static web page and saying your done. It’s about researching your competition and collaborating with you to understand who your customers are and what sets you apart from your competition so that we can help you tell your story. In this manner you rise above the noise and your competition. Search Engine Optimization (SEO) and Social Media Marketing are also part of this strategy for success.
So where’s the problem ? We’ve said it before so it’s of no surprise from those that know us and utilize our services….in today’s always connected internet world ANYONE can build a website.
That’s part of the problem. The other is cost. As a small business owner no matter what your selling you always have to have some justification for your pricing models. Were no different.
As a small business owner, one area of concern in running your business has to do with continuing to prospect for new customers to keep your sales funnel working and your pipeline full. This is made even more difficult in today’s challenging economy. How many times over the last few months have you heard or read about the economy? Whether it’s a jobs report, rising health care costs or discussions on raising the minimum wage. We have all heard them and as small business owners we know all too well, the significant impact these events play on our business success or failure.
Now with elections just a few days off, it might be time to reflect on these issues and maybe take another look at your pricing model and how it ultimately affects your bottom line?
Now I know it’s Halloween and this might be a scary proposition at best however, I think this is a good time to ask yourself a few important questions. I have provided a few thought-provoking questions below for you to conduct some research on.
When was the last time you reviewed your pricing model(s)?
Can you quantify and make an accurate comparison to your products and services vs. your nearest competitor?
Does your competitor list their pricing information on their website and associated social sites?
Do you conduct frequent research on your competitors using the internet?
Is your competitor listed in search engines and other sites that you’re not on?
If you don’t do any of these items or if you haven’t done them in some time then, how do you know you’re not scaring your customers to your competitor?
JP Bryan Group Celebrates 5th Anniversary with New Website and Branding Makeover
JP Bryan Group – a Boutique Talent Acquisition firm headquartered in Portland, Oregon is gaining traction by utilizing their niche’ resources to bring laser focused talent to their clients.
Portland, Oregon and The Pacific NW (PRWEB) August 28, 2014
JP Bryan Group assists executives and clients in gaining an edge in the highly competitive jobs marketplace. Coming out of the long recession, they knew they needed to increase interaction with their clients and a refresh that included re-branding with better utilization of inbound marketing to meet the needs of their socially connected network. “It was evident that we needed a strategy to enable JP Bryan Group to engage and compete successfully in this hyper local and social marketplace” said Katrina Bryan, Owner.
SMBsocial, a New Port Richey, Florida based Digital Agency was hired to assist with their re-branding strategy and website makeover. SMBsocial was informative and instrumental in performing the makeover of their website and social media sites to match their organizations exciting new brand.
It’s important to stay on top of workforce and workplace trends which inspired us to take a closer look at our strategy, making sure we were meeting the needs of our clients. Said Katrina Bryan
JP Bryan Group strategically identifies and places top tier talent in Executive Sales, Enterprise Sales, Saas, Cloud Platforms and IoT solutions in the Pacific NW. Their mission is to be the subject matter experts in their niche’s, transcending the traditional role of recruiter, to become a valued and trusted advisor in the eyes of their clients and candidates. “When we gain a true partnership with our clients, we become an integral part of their hiring culture; sharing in the process and the risk as a team, creating long term relationships based on integrity, honesty and trust” said Katrina Bryan, Owner.
About SMBsocial, located in New Port Richey, Florida, SMBsocial a member of the SMARTstart Pasco Incubator, is an Inbound Marketing software company that provides Digital Presence Solutions to SMB’s, helping them solve business problems with creative applications and platforms. “We create Digital Ecosystems that enable businesses to extend their reach into the digital world.”
Before I go into the details of why we decided to use a naming convention vs the traditional term of BLOG, let me first say Thank You for visiting and tell you a bit more about what we hope to achieve on this site …who it’s for and what direction we hope to take it ? However, before we can get to this point, we need to talk about what Digital Presence is and how it correlates to Touchpoints and why do you care or should you care anyways?
Let’s get to it! – Back in May this video “Look Up”, telling people to put down their phones went viral. It was posted on the major news sites and appeared for a week or two, it was difficult to escape social media links to the poem that was part and partial “the” message of the video, which exhorted people to tear themselves away from their screens and experience the world around them.
Interesting enough the attention it garnered in likes, tweets and plethora of shares was not lost on the author of this very digital media expose on mobile phone usage. The fundamental aspect of all of this is the realization, that technology has irrevocably changed the way we all experience daily interactions in this global world that we find ourselves living in today. How we interact with each other and businesses continues to evolve to the point now where it’s near impossible for people to put down their phones. As examples; When was the last time you saw a teenager watching TV without texting his or her friends or surfing a social site? How often do you see restaurant guests taking pictures of their meals and sharing that experience on a mobile device? What about the glamorization with selfies?
It all comes down to this…”people expect to fulfill their most spontaneous desires with a few finger taps, which changes their expectations.” These are – Touchpoints, of a more personal level.
Our lives are being more inundated with devices that connect to the things we do and interact with our mobile devices to enrich our lives in ways we never thought imaginable just 10 years ago. Many Apple supporters will say it started with the release of the first IPhone in 2007 or even the IPod back in 2001.
Either way the technological improvements of the internet combined with all these “things” has resulted in another buzz word you are sure to hear even more about in coming months and years. What I am talking about is the Internet of Everything or (IoE), or more commonly called, the Internet of Things (IoT). This refers to ordinary objects re-imagined as programmable, Internet-connected devices. The IoE ranges from thermostats to parking meters. I am sure you have heard of the various types of fitness devices like Fitbit or Nike FuelBand to name a few? These are physical devices that record activities or events and share the data with our mobile phones and the internet. This is another kind of Touchpoint.
According to Gartner, Inc., by 2020, more than 26 billion things will be connected to the Internet, representing an incremental revenue opportunity in excess of $300 billion dollars to business that can harness the data and provide appropriate services. (Here is a great slide show with some interesting facts and figures on IoT presented by Business Insider.)
So how do People and Business cope?
People are living their lives in an increasingly social and digitally connected manner. They expect products, services, and information to be available in a digital self-service way and in near real-time.
While many business are still struggling to deal with this onslaught and have yet to complete their “digital transformation”, to be able to take advantage and stay competitive with these ever-increasing changes. The ones that are changing need to ensure they never lose sight of the very simple objective of digital transformation: to enable them to engage better with their customer base and to be able to “inbound” new customers.
As this trend continues, customers expect increasing levels of personalization, and your company will find it increasingly crucial to engage people and other businesses digitally. Right now, your competition is meeting its customers where they are, on numerous mobile devices and multiple screens, on social networks and in the palms of their hands. Are you comfortable with your current customer engagement strategy?
Where is your business on its digital journey?
This is where Touchpoints Blog can help. By sharing insights into what other businesses are doing and elicit an open dialog to share best practices, tips, advice and anecdotes along the digital path.
Businesses, need to keep in mind that digital transformation is a journey, not a destination. Like many great journeys, it should be enjoyable and the process should be viewed optimistically as exciting, enlightening and fun.
With that said, I think the most important take away from a Small Business perspective today is, “You have to be totally connected with everyone who touches your brand from any point!”
These points are all-inclusive and part of our “digital presence”….with your website serving as the hub. Now add in the frequency and the consistency of what is displayed on ones mobile and web properties, the creation of a powerful social affinity base and its comprehensive content management system and tools, that serves in concert to draw customers in and immerse them in the brand. (Whew – that’s a sentence ….how-about we say CMS?) None of this would be possible without a digital business.
Back to the Blog name: Touchpoints. As you have read…. covers a lot of areas from branding, inbound marketing to social media engagement and even of the personal….sit down share a cup of coffee type of social interactions.
As we move along the digital realm….with our “sights” tuned into all these social and digital connections, we want to share them with a reader base that wants to: learn, interact with, be entertained (with humorous tidbits as we come across them….or that contributors provide, hint…hint…) and make this journey something we can all share from to better ourselves and our businesses. At this juncture it just seemed that “BLOG” was too generic a label. We want everyone that is involved with Touchpoints to be inspired and or inspiring to anyone who is reading or contributing. Touchpoints therefore, is an aspiration that depends on YOU.
Of course I would be remiss if I didn’t mention my personal affinity for high-octane espresso…..so anytime you may be local….and want to connect…..Touchpoints covers us there too!
Please comment and share via email, or on Twitter, Facebook, Google plus or whatever form you’re comfortable with by clicking on one the social links below.